Turn your vision into reality with our revenue share model. No large upfront costs, no equity dilution—just aligned incentives and shared success.
Unlike traditional development firms that charge full price regardless of outcomes, or venture studios that take equity in perpetuity, Fourth Way Ventures offers a balanced approach that minimizes your risk while preserving your long-term rewards.
We've reimagined software development financing to create a model that aligns incentives and distributes risk equitably between all parties.
Historically, entrepreneurs faced three suboptimal paths to building a tech company:
Founders would need to learn programming themselves—a time-intensive process that delays market entry and diverts focus from business development.
Paying development costs upfront requires substantial capital and places all financial risk on the founder, with no guarantee of market success.
Taking on technical co-founders or investors means permanently diluting ownership and potentially losing control of your vision.
We offer a fourth way: our capped revenue share model allows you to build your tech company with minimal upfront investment while maintaining full ownership and control. You pay for development through a percentage of future revenue, but only until a predetermined cap is reached.
We leverage our financial expertise to conduct a comprehensive valuation of your concept, assessing market potential, competitive landscape, and revenue projections.
This rigorous analysis ensures we only invest in ideas with substantial growth potential, creating a foundation for mutual success.
You pay a modest downpayment (typically 10-20% of development costs), with the remainder financed through a 25% revenue share until we reach an agreed-upon cap. Throughout this period, we provide ongoing technical support and product iterations.
After reaching the cap, you have the flexibility to either maintain full independence or opt into a new revenue share agreement that provides comprehensive team support—leveraging our deep product knowledge while maintaining your autonomy.
Our experienced development team builds robust, scalable software using industry best practices and cutting-edge technologies.
Since our compensation is directly tied to your revenue generation, we're incentivized to create high-quality, market-ready products that drive user adoption and monetization.
Our innovative approach offers distinct advantages over traditional software development models, creating a more equitable partnership between client and developer.
Traditional development firms require 100% payment regardless of project success, placing all financial risk on you. Our model requires only a fraction of the total cost upfront (typically 10-20%).
This preserves your capital for other critical business needs such as marketing, operations, and customer acquisition—essential elements for your venture's success.
Unlike conventional development companies that profit regardless of your success, our revenue share model creates perfect alignment: we only succeed when your product generates revenue.
This incentivizes us to build not just functional software, but market-ready products optimized for user acquisition, retention, and monetization—the true measures of success.
We share the entrepreneurial risk with you. If your product underperforms in the market, we receive less compensation—a stark contrast to traditional firms that collect full payment regardless of outcomes.
This shared risk model creates a true partnership where both parties are invested in creating a successful, revenue-generating product.
Unlike venture capital or traditional venture studios that require equity in exchange for funding, our model allows you to maintain complete ownership of your company and intellectual property.
After reaching the revenue share cap, you retain 100% of future profits—preserving the unlimited upside potential of your venture.
Beyond software development, you gain access to our multidisciplinary expertise in finance, valuation, market analysis, and business strategy—critical elements for transforming an idea into a successful venture.
This holistic approach ensures your product is not only well-built technically but also strategically positioned for market success.
We've developed a structured, transparent methodology that guides you from initial concept to market-ready product and beyond.
Our process begins with a comprehensive consultation where we explore your vision, market opportunity, and business objectives in detail.
During this phase, we conduct a preliminary assessment to determine if your concept aligns with our investment criteria and if our revenue share model would be advantageous for your specific circumstances.
Leveraging our financial expertise, we conduct a rigorous valuation of your concept, analyzing market size, competitive landscape, revenue potential, and growth trajectory.
Based on this analysis, we develop a detailed proposal outlining development costs, revenue share terms, cap calculation methodology, and projected timelines—providing complete transparency into our partnership structure.
Our development process follows industry best practices, employing agile methodologies that prioritize flexibility, transparency, and continuous improvement.
You'll remain deeply involved throughout development, with regular demos, feedback sessions, and progress updates ensuring the final product aligns perfectly with your vision while incorporating our expertise in user experience and market optimization.
Our partnership extends beyond initial development to include comprehensive launch support, ongoing technical maintenance, and product iterations until the revenue cap is reached. We remain actively invested in your success, providing strategic guidance and optimization recommendations to accelerate growth.
After reaching the revenue cap, you have the flexibility to either maintain complete independence or explore a second-phase partnership. This optional arrangement provides dedicated team support for your growing product, leveraging our deep product knowledge while maintaining your autonomy.
The following is a hypothetical example to illustrate how our process typically unfolds. While this is not a real case study, it represents a typical journey through our development process.
Meet Alex, a healthcare professional who identified a need for a specialized scheduling platform for medical practices. With 10 years of industry experience but no technical background, Alex had a clear vision for streamlining patient scheduling but lacked the technical expertise and capital for traditional development.
After reaching out through our consultation form, Alex met with our team to discuss the concept. We conducted market research revealing a $500M market opportunity. Our team provided a detailed valuation, estimating development costs at $60,000 with projected first-year revenues of $120,000.
Based on our valuation, we proposed:
The development process spanned 6 months:
In this example scenario, the platform would:
After reaching the revenue cap, Alex had two options:
Alex opted for the second-phase partnership to accelerate platform growth, leveraging our team's deep understanding of the product while maintaining majority revenue share and full ownership. The company reached the second revenue share cap ($300,000) at $100,000 in monthly recurring revenue ($1.2M annually), having scaled to serve over 100 medical practices. This arrangement provided the technical expertise needed for rapid scaling while ensuring Alex retained control of the company's direction.
This example illustrates how our revenue share model typically works. Your specific terms, timeline, and growth trajectory would be tailored to your unique concept and market opportunity. We invite you to schedule a consultation to explore how this model could work for your software venture.
Your innovative software concept deserves a financing approach as forward-thinking as your idea itself.
Schedule a complimentary consultation to discuss your vision and explore how our capped revenue share model can provide the capital efficiency and aligned incentives needed to bring your concept to market successfully.
A thorough exploration of your concept and vision
Preliminary assessment of market opportunity and technical feasibility
Clear explanation of our revenue share model and how it might apply to your specific case
Transparent discussion of next steps and potential timeline
Flexible revenue share terms tailored to your business
Your ideas are protected by our strict NDA Policy
Our Balanced Approach to NDAs: